Local news outlets across the nation are buzzing about Budweiser’s latest change. Budweiser recently started rolling out a new plan to connect with beer drinkers on a more personal level. The company has redesigned its signature beer containers, and they are now made to reflect the location where the beer was brewed. These new labels will only be used for a limited time. Although Budweiser is not expecting a massive increase in sales from the new containers, it hopes to remind customers that their loyalty is appreciated.
The Inspiration For Budweiser’s Latest Design
While some inaccurate sources have speculated that craft beer sales dropped during the past few years, Anheuser-Busch’s large volume of recent craft brewer purchases has kept growth steady but slow. There are more than 5,000 active craft breweries across the nation today, and the current number is higher than it has been in history. According to research, one of the biggest factors in the slower growth of big-name craft beer is consumers looking for locally brewed beers. Craft beer is trendier than it has ever been today, and many independent pubs and breweries make their own signature drinks. The shift toward independent businesses has impacted some larger companies such as Boston Beer and Coors. Budweiser decided to embrace the trend with innovative marketing and by purchasing smaller competitors.
A Peek At The New Budweiser Cans
The new Budweiser pale lager cans replace the Budweiser logo with the initials of the state where the beverage was brewed. Customers will now see the full name of the state where the can came from below the state’s initials instead of Budweiser’s full name. On the lower portion of the can, the company’s motto is replaced with the state’s nickname. The cans are only crafted in the 11 states where the largest Anheuser-Busch breweries are located, and they will be on store shelves until the end of September 2017.
To further emphasize that Budweiser is locally minded, the company is hosting open houses in its 11 participating Anheuser-Busch breweries. Clydesdale horses will be featured at each location, and visitors are welcome to come enjoy a taste of fresh beer along with a brewery tour.