If you’ve ever wished you could enjoy a meal from Shake Shack, Five Guys, or Chipotle without leaving the comfort of your home, you may be in luck. E-commerce website Amazon.com has reportedly teamed up with Olo, a restaurant order platform that serves over 200 brands with 40,000 locations nationwide, to expand its delivery service known as Amazon Restaurants.
Amazon began testing restaurant delivery in 2015 in Seattle, and has slowly been expanding the service ever since. However, until now, most of the restaurants available have been small, mom-and-pop type eateries. These restaurants were often eager to team up with Amazon, as it offered more exposure to potential customers. Large chains, on the other hand, hardly need the extra exposure to be successful.
Now that Amazon has joined up with Olo, which caters to chains such as Shake Shack, Five Guys, and Chipotle, customers’ choices for Amazon-based food delivery could be greatly expanding. So far, only Italian chain and Olo customer Buca di Beppo has confirmed that it will use Amazon Restaurants; however, given Amazon’s popularity and the likely success of this delivery service, more restaurants will surely join in soon.
In the midst of a restaurant industry slowdown, Amazon Restaurants may be an opportunity for eateries using Olo to see more growth. Notably, McDonalds made a similar move when it teamed up with UberEats after initially refusing delivery service for many years. If McDonalds – one of the most successful fast food chains in the world – saw the advantages of adding a delivery option, surely other restaurants are likely to follow suit.
It looks like the future of restaurant delivery is changing, or rather, expanding. Olo will now allow its customers to offer delivery through Amazon Restaurants; the only question that remains is how many restaurants will get on board, and how long the trend will take to catch on.