Working with NewsWatch TV Reviews – Successful?

When the face of advertising and marketing changes with the mercurial nature of the internet, it’s hard to know which way is up and which is down. The only thing we are sure of is the measure of success.

NewsWatch TV is an award-winning television series breaking new ground for nearly 30 years. With quality programming consisting mainly of reviews of tech products and services, NewsWatch has been able to carve out a unique corner of the TV and internet landscape, and in the process positioning themselves as a trusted source for breaking consumer electronics, tech, travel and entertainment news.

Since they first landed on the scene, they’ve created thousands of review segments for companies big and small, from the Fortune 500 to the mom and pop. While these segments make up a bulk of their programming, they also feature other reviews and celebrity interviews, further cementing themselves as an entertainment show.

They’ve featured reviews of companies like Audi, Google and Intel, while conducting interviews with A-list celebrities like Jennifer Lawrence, Dwayne Johnson and Chris Pratt. This keeps the show fun and engaging, as you never know who’s going to stop by.

Companies continue to flock to NewsWatch because of the exposure they offer. NewsWatch airs monthly shows on AMC and ION, beaming into nearly 100 million households. That’s a lot of eyes fixed on the show. So, for those featured in their review segments, partnering with NewsWatch on the advertising front is a no-brainer.

After airing a 60-second spot, NewsWatch continues the campaign with promotion to their robust social media following and features on their website.

What truly sets NewsWatch apart is not only their format, but the accessibility they offer. I don’t mean the access in terms of viewer numbers, which are staggering unto themselves, but I mean access in terms of cost. They keep costs way down compared to other video production and TV networks, coming in at a fraction of the price. And at the end of the day, the review video is owned by the featured company. Talk about best bang for your advertising buck.

But as I said before, none of this matters unless we’re measuring against success. We decided we’d take a look at some of the clients that have worked with NewsWatch and what kind of results they saw shortly after their segment aired.

Boxed Wholesale

Boxed Wholesale is a bulk shopping app for iOS and Android that allows users to purchase bulk items for low prices, delivered right to their door. Fire up the app on your smartphone, and a few simple taps later, bulk delivery of your favorite grocery or household products will be on their way.

Boxed Wholesale had lofty marketing goals when they linked up with NewsWatch. They not only wanted more exposure for their app and a sharp increase in their downloads, they also wanted the coveted position as a top app in the Google Play and iOS App Store.

NewsWatch got to work scripting and producing a one-minute segment promoting Boxed Wholesale to be featured on their show. The video would also receive social media and online boosts, playable from different mediums.

After the high-quality and engaging video was produced, NewsWatch began their push. The segment was seen in no less than 200 markets in the U.S., reaching 95+ million households and received close to 850,000 online impressions. Needless to say, they got the exposure they wanted.

Within only a week of its airing, the Boxed Wholesale app launched to #21 in the US Shopping category, never having even made it into the top 150 before. It continued at the top of the chart making it all the way to #18 within 3 weeks.

When all was said and done, the app made it into the top 300 for overall apps, a feat which looked impossible just a month earlier as the app had never broken the top 1,500 before.

Avanca

Founded in 2008, Avanca is a Dutch company that specializes in products that include smartphones, tablets, laptops and the accessories that support them. The company recently saw major growth across Europe, Asia and Africa.

When they first came into contact with NewsWatch, they were gearing up to launch an Indiegogo campaign for their new Ockel Sirius B pocket PC. The goal was set at $10,000 and they only had 30 days to make it. There was no question as to whether or not they would achieve their funding goal, they had to. Indiegogo campaigns require that you meet your goal, or you receive no money.

NewsWatch was hired to produce a one-minute segment reviewing and promoting the Ockel Sirius B pocket PC with an urging for viewers to check out their Indiegogo campaign. The segment was set to air on the NewsWatch TV show as well as through their various online channels.

The result? To say Avanca’s crowdfunding campaign was a success would be putting it lightly. Not only did they meet their goal, but they shot lightyears beyond it, raising $456,551 in just 30 days. That’s 2939% of the goal, or 29 times what they had set out to raise.

The completed video was used to promote the campaign not only across all U.S. markets but across a wide array of online channels, racking up over 1 million impressions. This was the kind of success Avanca was looking for, and the expert team at NewsWatch was able to deliver in spades.

“We [worked with] NewsWatch and it was one of the main reasons why the crowdfunding project was successful,” Nathalie van Wijkvliet, Marketing Director at Avanca, said. “We highly recommend working with the NewsWatch team.”

Countour Design

Contour Design is widely viewed as a leader in ergonomic computer input devices. In other words, they develop, research and design products that allow you to work safely at your computer without the risk of physical pain or injury resulting from bad habits or non-optimal work set-ups, ergonomically speaking.

Their flagship product, the Ultimate Workstation, was popular but needed some additional promotion to really get the word out. Contour Design wanted to market the ergonomic workstation on television and online to increase exposure and sales. Their target audience included employees and employers looking to make their work environment healthier and more comfortable.

That’s where NewsWatch came in. They set about producing a one-minute video review of the Ultimate Workstation. It wasn’t hard as the workstation was an easy sell. They conceived, scripted, shot and edited the segment that included the workstation in use in the NewsWatch offices. The result was a slick video review that was primed to get the word out on this awesome new product. As before, it would air on the NewsWatch TV show and appear across various online NewsWatch social networks.

Upon its airing it reached over 95 million households and went on to tally 697,924 online impressions. While the reach was undeniable that’s just not enough when you’re going for results-based promotion, and this campaign saw results.

Contour saw a drastic surge in sales of their premiere product, accomplishing exactly what they wanted.

“Our sales of our ultimate workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch,” Product Marketing Manager of Contour Design, Bret Hudson, said about the campaign. “We really appreciate the overall quality of the video that was produced, and we have seen a very positive response in our sales of our workstations from it. Thank you!”

In reviewing some of the successes that NewsWatch has had with its clients, we get a view of what kind of results are achievable in this unique advertising sphere. When setting out on a marketing campaign, we may think of TV advertising (commercials) or online ads (Google, Facebook, etc.), but what NewsWatch is doing is very different.

By creating an entire show around reviews of products both paid and unpaid, they’ve created a format that allows companies big and small to promote their products without breaking the bank. And while they could stop there with their show, and the client’s segment, reaching nearly 100 million households in a single airing, they don’t. They go further with online advertising that reaches an entire new market racking up a large online presence.

And if that wasn’t enough, the video they’ve created now belongs to the client, allowing them to use it to further promote in any way they see fit. Many have used their videos on their crowd-funding campaigns, their website or even directly on their YouTube channel.

NewsWatch is the perfect hybrid of TV show, online marketing platform and video production company. Their unique approach has resulted in real tangible success, with numbers being put on the board for those brands that have chosen to work with them.

So as far as the most bang for your advertising dollars, and short and long-term achievable success, NewsWatch has got the market covered.