At the beginning of the week, the European Union had significantly slapped Google with a very hefty fine of an amount totaling two billion Euros. The Union also ordered the firm to halt from exploiting its control over the Android operating system to mob out its rival companies. It’s not clear whether Google will start to charge phone developers to use the Android operating system with an inevitable elevation in costs to consumers.
The most powerful icon in the global technology regulation Margarethe Vestager made everything clear while she attended a conference that the fine that was imposed on Google was just taste of the process and that nothing had been done yet. The Europe Union’s competition Commissioner demanded action from Google within 90 days to halt controlling which search and browser applications phone developers’ pre-install on Android phones.
Google retaliated by saying that the demands by the Union were a threat to their business model. Google argued that the firm offers phone developers and all consumers a vivacious but somewhat regulated Android ecosystem without a fee and to pay for it the firm has to make some cash from search adverts. After the threat that was made by Vestager, the company’s chief executive Sundar Pichai had promised to come out in a fury with a blog to appeal against the ruling that the Union had made.
Sundar explained that the company had invested billions of dollars in the Android operating system. It seems that the Android business model that was free sometime back will have to be paid for by the phone developers. They will have to pay a fee for Google’s technology. Failure to that, they will have to depend on a very strongly exact distribution model. It’s evident that things will eventually change, it won’t be like before.
According to BBC, in the process, Google’s chief executive tone was restrained. There was a more firm and outspoken voice from the United States body that represents technology companies. The president of the Consumer Technology Association, Gary Shapiro said that Europe Unions attitude towards the case was bizarre. Gary went on to say that the whole issue was all European. It was a first world problem. They were openly trying to deny service and made the whole issue illegal. The president went on to note that the decision was hurting people around the globe. Gary suggested that jealousy for American technology prowess from a first world continent that was struggling to produce innovative organization was a reason towards the ruling.
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