Flying Embers Kombucha: Beer Has Some Competition

Flying Embers is a brand of fermented alcoholic kombucha (a kind of hard tea) that has enjoyed enormous success since 2017 among drinkers, especially those who are health and environmentally conscious. Because it is doing so well in general and with young, trend-setting consumers in particular, some even believe that it could disrupt the beer market if its popularity continues to grow. Forbes Magazine has a fascinating article about the beverage on its website.

Health

The alcohol content of Flying Embers starts at 4.5% by volume, and this puts it in the same ballpark as light beer. However, while beer is full of empty calories and leads to fatigue and bloat, Flying Embers is made from fermented black tea and has few calories. Furthermore, it has absolutely no sugar and carbs and at the same time is good for digestion. Flying Embers has some of the same ingredients used in traditional Chinese medicine including ginger, live probiotics and turmeric, and it can even boost energy. You can say goodbye to your beer nap with Flying Embers!

Refreshing

Flying Embers comes in several flavors – a popular one is Grapefruit Thyme – and has a dry taste that isn’t too sweet. It doesn’t taste syrupy and is basically the perfect guy drink!

A drink with a purpose

The brand’s founder, Bill Moses, witnessed the horrific Thomas Fire, a series of wildfires that raged through Ventura County, California, in 2017, and their destructive impact had a profound effect on him. Consequently, determined that money raised from selling Flying Embers would go to fire-fighting efforts. In short, you can drink this beer while feeling like you’re doing a little bit to make the world a better place. It’s hard to say that about most alcoholic drinks.

Moses is also extremely environmentally aware. To minimize the carbon footprint of Flying Embers production, he uses ingredients that are as local as possible, and he also practices sustainable agricultural techniques.

A bright future

Currently the brand is mostly only available in a select few states, but this is expected to change in coming years. There is also talk of taking the beverage international. In any event, industry analysts like what they see when it comes to Flying Embers because it has all the fun properties of beer with the additional benefits of being sexy, stylish, healthy and purpose-driven.