Do Clients Have Success with NewsWatch TV?

The success of marketing is measured by one thing and one thing only – results. It’s easy enough to be content with the idea of “exposure” and “getting the word out,” but if this doesn’t result in tangible results (new customers, increased revenue, etc.) then it doesn’t make sense to deem it a successful marketing campaign.

When you set out on hiring someone to market your business or if you’re going to take care of it in house, it’s probably a good idea to start with a list of intended goals. What do you want to accomplish? Influx of customers? Increased sales? More website visits? You might even want to get more specific than that with exact numbers. This way your marketing campaign is fitted to those goals.

Speaking of results, today we’re going to look at some examples of marketing success with NewsWatch TV. This award-winning TV show made its initial mark in the world of paid programing almost 30 years ago. Since then, they’ve gone through a number of face changes before they landed on their current tech-oriented format. A typical episode of NewsWatch consists of review segments that shine a light on tech products and services that viewers might find interesting or helpful. With both paid and unpaid content appearing on their show, they’ve gained a reputation of being fair and balanced in their reporting, a rarity in paid programing.

In their three-decade run, they’ve highlighted countless brands and companies from the small mom-and-pop to massive, global players. Large companies that have appeared on the show in the past include Google, Audi, Ford, Panasonic and Intel, but this hardly makes up the bulk of their clients. Appearing in a typical 60-second spot, on-air personalities review the app, product or service and wrap up by telling viewers where they can find it (online, brick and mortar, etc.)

But in order to bring viewers back time after time, they rely on some additional help in the form of entertainment. In addition to humorous sketches, they also host a number of celebrity guests who appear to hawk their newest project. A-list celebrities who’ve graced the NewsWatch chair in the past include Denzel Washington, Chris Pratt, Dwayne Johnson and Jennifer Lawrence. Audiences usually tune in to see who is going to stop by that episode.

In terms of exposure, NewsWatch is working on a high level, gaining a solid and loyal viewership. The show airs on both AMC and ION, which beams out to over 95 million households throughout the U.S. Additionally, they run a hard-hitting social media campaign, further promoting the client’s brand or products. So not only are they gaining exposure to the tune of 10s of millions, but they are also placed in front of NewsWatch’s substantial social media following.

But those numbers are to be expected with a show that airs on basic cable. What’s unexpected is the wide array of clients they are able to work with. Sure, they’ve partnered with Fortune 500s, but their model and price point ensure they are able to work with companies of all sizes, no matter their financials. In fact, other than a bootstrap startup, there’s next to no barrier to any other sized company taking advantage of a NewsWatch advertising campaign.

So, now that you know a little about NewsWatch, let’s take a look at the kinds of success stories coming out of their camp. These are just a few of the clients who have worked with NewsWatch and saw real-world results in the process.

FIXITS

 FixIts is a small to medium sized business based out of the U.K. Their main products are moldable eco-friendly plastic sticks that can be used to fix a number of issues around the house, garden, workplace, etc. By dunking them into hot water, they become moldable and flexible allowing you to bend them to your will and use them as you see fit.

As they were gearing up to launch, FixIts knew they needed to promote the heck out of this new product and that’s when they hired NewsWatch. The goal was simple: increase their customer base and increase sales.

NewsWatch got to work creating a 60-second segment on their show as well as launching a 2-week social media campaign that would help gain hundreds of thousands of online impressions and potential customers for FixIts. The team of video professionals wrote the segment, shot it and edited it with impressive graphics to make it as engaging as possible.

The result? Just after their initial launch, the social media campaign racked up an impressive 550,000 impressions and brought in 2,900 new customers. This resulted in an additional $23,000 in revenue for the new product. The campaign was a complete success. They set their goals and working hand in hand with NewsWatch, they attained those goals.

GreenTraveler

GreenTraveler produces reusable and travel-friendly containers and other accessories to help you easily transport food, drinks and any other consumable items. The premier GreenTraveler product is a portable cylindrical container with carabiner loops and numerous compartments to hold liquids and food ensuring they won’t leak or spill.

So that’s the product, but when they first approached NewsWatch, they were only just coming off of their Kickstarter campaign. In other words, they were just about to launch and needed a serious boost to ensure initial sales were robust coming right out the gate.

GreenTraveler and NewsWatch worked together to create a 60-second spot that would air on their national TV show, as well as on their website and across their social media platforms. Once the engaging video was produced by NewsWatch’s crack production team, it was ready for air.

The video appeared on their show, flanked by an intense social media push, and was met with tremendous response. They roped in close to 1,200 new customers and over $116,000 in product sales. The show beamed out to nearly 100 million households and racked up over 800,000 online impressions. It’s not hard to see how this kind of exposure almost guaranteed success.

CONTOUR DESIGN

 Contour Design is a global leader in the world of ergonomic computer input devices. They not only develop and research products that increase your comfort and decrease your risk of physical pain and injury while working at your desk, they also design these products to be of the utmost quality. Bad habits and less than optimal set-ups at work can have painful consequences and Contour Design works to correct or prevent it.

The Ultimate Workstation is their flagship product and easily their most popular, but they knew they needed to promote this product even more to boost name recognition and sales. They were aiming to be the go-to solution for ergonomic workspaces. This would require getting in front of countless employees and employers who wanted a safer workplace, which meant they needed a national campaign. That’s when they linked up with NewsWatch.

Thankfully, the Ultimate Workstation was an easy sell, so NewsWatch was able to create a stunning 60-second segment review that would engage their audience, offering them a solution they may have never known existed. The video was written, shot and edited with footage of the workstation in action, to make it clear how easy it was to set-up and how beneficial it would be to any workspace. The resulting video was slick and engaging and ready to air. They set a date for the segment to appear, along with a social media campaign further promoting Contour Design and their unique workstation.

The show reached a staggering number of households, as it usually does, and even racked up nearly 700,000 online impressions. But more importantly, Contour Design saw a huge surge in their sales of the Ultimate Workstation, showing a direct correlation with their national campaign.

“Our sales of our Ultimate Workstation series have dramatically spiked, and that is all attributed to the work that you have done over at NewsWatch,” Product Marketing Manager of Contour Design, Bret Hudson, shared when speaking about the NewsWatch campaign. “We really appreciate the overall quality of the video that was produced, and we have seen a very positive response in our sales of our workstations from it. Thank you!”

A simple cost-effective campaign that produced substantial ROI only took a matter of weeks to pull off. This is the kind of success we spoke of earlier. By seeing tangible results that can be measured in statistics, these companies were able to give themselves the additional leg-up they needed without breaking the bank.

SUMMARY 

TV advertising is rarely brought up in the conversation when a company, especially a smaller one, is looking to form a marketing campaign. But with NewsWatch offering local prices for national exposure, it’s hard not to see the benefit in that.

But as we’ve stated over and over again, the results are all that matter. The above examples of client successes, of which these are only a sampling, clearly illustrate that NewsWatch is able to deliver the goods.

What’s even more fascinating is that even after the campaign is complete and the “job is done,” the client walks away with complete ownership of the final promotional video. So not only did they gain national exposure, the likes of which would usually cost tens of thousands, if not hundreds of thousands of dollars, they now have a professional video that they can use to further promote however they see fit.

So when looking at an advertising campaign that brings in real-world results and makes up for the initial financial investment in spades, it’s hard to beat NewsWatch and their unique advertising model.

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